About TruFinCo

The people behind the funding.

Access to the right funding should be there for anyone with a vision worth pursuing. We pair real funding options with guidance from people who have run businesses themselves, and been turned down by a bank themselves.

Sara Weldon and her partner on their Florida farm with a highland cow and chickens
$120M+Funded to date
1,500+Businesses funded
6 yearsHelping clients grow

Our mission

Financial solutions that empower

At TruFinCo we believe access to the right funding should be available to everyone with a vision worth pursuing. We built this company on the idea that traditional financing does not always serve what businesses and individuals actually need today.

Our approach pairs funding options with guidance, so you can get through the complicated parts without doing it alone. Whether you are growing a business, investing in real estate, or repairing your credit to open better doors, the job is finding the right fit for your situation.

We care about transparency and about relationships that last longer than one deal. When you work with TruFinCo you are not just getting funding, you are getting someone in your corner for what comes next.

Read about our little farm’s story

When Hurricane Milton came through Florida, Sara refused to evacuate without her animals. The story got picked up further than we expected.

  • Yahoo News
  • The Washington Post
  • New York Post
  • People Magazine

Our team

The people behind TruFinCo

Decades of combined experience across finance, business development, real estate, and credit repair.

  • Sara Weldon

    Sara Weldon

    President

    She started her first business at 20 and learned everything through wild successes and failures. When she's not helping entrepreneurs, you'll find her at her Tennessee farm surrounded by highland cows, goats, and more chickens than she can count.

  • Rick Bass

    Rick Bass

    Vice President

    With 25+ years in lending, Rick is the go-to expert who loves helping clients rejected by other lenders. He founded TruFinCo because he loves helping others almost as much as creating lasting friendships with everyone he meets.

  • Dusan "Duke" Blagojevic

    Dusan "Duke" Blagojevic

    Sales Performance Manager

    This partnership and real estate wizard brings diverse skills to tailoring financial solutions. When not crafting perfect funding packages, Duke hunts vinyl in record shops, dominates at pool halls, or plans adventures.

  • Harold Baltodano

    Harold Baltodano

    Bilingual Finance Officer

    This 12-year sales veteran helped drive companies to the Inc. 5000 list multiple times. Coming from a migrant family, Harold builds relationships that help business owners level up with the perfect funding.

  • Manuel Compean

    Manuel Compean

    Processor and Bilingual Finance Officer

    Former banker and teacher with 12+ years in customer service who loves helping people accomplish their dreams. This adventure-seeker can be found running hills, shooting hoops, or exploring new places.

  • Abby Berondo

    Abby Berondo

    Client Outreach Coordinator

    Dedicated Finance Officer Assistant with exceptional customer service and meticulous organization skills. Tech-savvy and articulate, she thrives in high-demand environments while staying grounded through running and yoga.

Our partners

Specialists we bring in

When something sits outside what we do best, we hand you to someone we trust rather than guessing.

  • Shawn Moodie

    Shawn Moodie

    Business in a Box / Business Credit Builder

    Shawn specializes in helping businesses build strong credit profiles and establish solid financial foundations. With deep expertise in credit repair and business credit building, he guides clients through improving their creditworthiness to unlock better funding.

    Schedule a meeting
  • Kemp Nicholas

    Kemp Nicholas

    Real Estate Specialist

    Kemp brings his CPA background to help real estate investors and developers secure the right financing for their projects. He connects clients with a vast network of specialized lenders to fund everything from fix-and-flips to commercial developments.

    Schedule a meeting

What Our Clients Say

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Tell us where you are headed and we will tell you honestly what is possible.